Taking a negative concept and turning it into something positive, BROKE is a family. Conceived in Cape Town by Broke Boys in 2016 and officially launched in 2020. BROKE is for all the rebels; the misfits; the youth; and all those who try to overcome incredible odds to achieve bigger dreams. Inspired by real life experiences, along with the heavy 90s and pop culture influences. We aim to give the youth an experience not just clothes.
BROKE combines elements from the past, present, and the future to give the youth its own definition of the current. We want the brand to transcend through the bounds of race, nation, sex, gender, and culture because being BROKE is being rebellious over konforming to expectations.
We are BROKE WEAR.