broke_tattoo.jpg
BrokeBoys2020_NickvanTiem_SuzeKuit-26.jpg

OUR STORY

Founded in 2016 on the streets of Cape Town by the Broke Boys, a group of friends bonded by their love and passion for fashion, music, and street culture.

BROKE was built out of struggle. Out of wanting more. Out of refusing to wait for permission.

Every stitch carries that story.
THIS IS PAIN ON COTTON.

No blueprint. No excuses. Just,Being Rebelous Over Konforming to Expectations.

Drawn from the real.

What Inspires Us

We are inspired by real life, everyday people, pop culture, and the unfiltered moments in between. Heavily influenced by the music, silhouettes, and attitude of the '90s, BROKE draws from the past, lives in the present, and builds for the future.

The language we were born speaking.
Fashion
The pulse behind everything we do.
Music
Built with. Not for.
Community
The reason any of this exists.
Connection
Fashion_show.jpg
The language we were born speaking.
Fashion
61cae34e-0aed-42d4-a65b-9b65e6bd28ce.jpg
The pulse behind everything we do.
Music
connection_fu.jpg
Built with. Not for.
Community
Connection_2.jpg
The reason any of this exists.
Connection

Press

A Budweiser story

Broke Feature

Budweiser documents the forever evolving story of the BROKE BOYS. Filmed in 2022.