No blueprint. No excuses. Just,Being Rebelous Over Konforming to Expectations.
OUR STORY
Founded in 2016 on the streets of Cape Town by the Broke Boys, a group of friends bonded by their love and passion for fashion, music, and street culture.
BROKE was built out of struggle. Out of wanting more. Out of refusing to wait for permission.
Every stitch carries that story.
THIS IS PAIN ON COTTON.
Drawn from the real.
What Inspires Us
We are inspired by real life, everyday people, pop culture, and the unfiltered moments in between. Heavily influenced by the music, silhouettes, and attitude of the '90s, BROKE draws from the past, lives in the present, and builds for the future.
Press
Ethically Made
Made in South Africa, every piece is ethically crafted and produced in small runs. We choose quality over quantity, and people over profit, creating garments that are made to last.
For You. By Us.
Giving Back
At BROKE we believe in lifting as you rise.
We believe in paying it forward. So we put our money where our people are, through youth empowerment initiatives.
At the end of the day,
WE ALL WE GOT.
FOR YOU. BY US.
Community Oriented
BROKE exists to connect people through fashion, music and culture.
Built by a group of friends.
Lived by many.
Broke Feature
Budweiser documents the forever evolving story of the BROKE BOYS. Filmed in 2022.