By Audrey Tafadzwa Nyamucherera
On the 20th of August 2022, PURPOSE took precedence as Sportscene’s ANATOMY unveiled their new collection to the public. In the loose sentiments of Anatomy’s culture, We’re all here by divine purpose with presence to embrace and intention to fulfil.
concept and vision of PURPOSE. The collection’s ultimate message aims to
tap into the fight for mental health, inspiring us to go outside, to explore, do
what stirs us and to occupy meditative spaces that reinforce our energy. This
was translated vividly in the launch space, where a garden-esque vegetative
installation invited us in and kept attendees excited throughout the evening,
coupled with meditative headphones that were open to the public at any time
in the launch.